You’ve read the headlines countless times: company/executive/celebrity/ apologises for [insert thousands of different scenarios from the serious to the ridiculous]. Social media is awash with responses from public figures addressing errors, missteps, extra-marital affairs, inappropriate workplace conduct, racist language and hate speech, or even criminal activity. But how often do you read these apologies and think they’re sincere, will result in a change of behaviour or, at times, whether they were even required in the first place. Proper apologies are clear and specific in acknowledging your mistake, not vague and vacuous. It means taking ownership and responsibility, not shifting blame or making excuses. They are timely and proactive, not forced out of you after days or weeks of media scrutiny. Even the word "apology" itself has been devalued. Better to say “sorry” while acknowledging the impact of your actions on others. Crucially, apologies are as much about future behaviour as past actions. How are you going to fix the situation and follow through on commitments you make? In the case of the latest article by The Courier about Dundee City Council and the actions of its executives (https://lnkd.in/ei7GdcTs), will citizens believe an apology if examples of obfuscation and a lack of transparency are seen as commonplace? Sincere apologies involve listening to those impacted by your actions - and changing course. But, in an age of cancel culture, there are also situations where you need to stand firm and true to your values - even in the face of what can feel like a hothouse of criticism. Being seen to wilt and change your position depending on the prevailing mood undermines your credibility - and it can be more damaging to what is often a short-term challenge to your reputation. For further interesting reading offering a critique of all sorts of apologies, take a look at SorryWatch: https://sorrywatch.com/ And if you need an end-of-week pick-me-up, watch the excellent Australian comedian Steve Hughes and his take on handling people who are "offended" - https://lnkd.in/ejfBcpBs Better conversations. Positive partnerships. Smarter impacts.